Is Your Website SEO-Friendly?

Wednesday, June 3, 2015
Kerri Martinec
Graphics & Website Developer
Schooner Strategies

Even though you are the expert on the product or service your company sells, it takes a different type of savvy to get your website noticed. In order to determine the best of the best in terms of search engine optimization (SEO), Google uses an algorithm. To make it to the top, make sure your content stands out in the right way. Even if you’re new to SEO, you probably know that becoming the top result isn’t just luck; being well prepared makes all the difference. So what is considered to be the right way to get a higher ranking on Google?

Most people think that filling their blogs with keywords is the answer. However, while keywords are important, they are just one piece of the puzzle. Knowing your audience and writing high quality, relevant content to meet their needs is the heart of making your website SEO-friendly.

Types of SEO Content

Let’s begin with content and how to use it wisely. Content includes anything that you put on your website: product pages, which will likely make up the bulk of your website, as well as blogs, articles, guides and lists, which can be cost-effective supplements, adding an extra dimension to get you noticed in searches. Videos, infographics and slideshows are also fun ways to capture interest.

Content is King

Quality content that solves a problem for your audience needs to be the center of your focus. Post content that answers their questions, concerns or needs. Publishing thin or fluffy content (such as a generic post about how great your product is) for the sake of simply selling something on your website will not only be a turn-off, but it will also likely get you thrown out of the search ranking altogether. The following five points can help ensure your content ranks high and gets noticed:

  1. Write to your target audience
  2. Be sure your content solves a problem for the site visitor
  3. Only publish high quality writing
  4. Use the right keywords to attract your audience and rank high on a search
  5. Link to content previously published on your site

Keywords

Using the right keywords is, well, key. But what makes a good keyword? Keywords are phrases of two to four words that describe your product or service. The best keywords are unique words. Common words are like clichés—everyone else is using them too. If you want to stand out, choose uncommon words that can compete with everyone else’s keywords.

A good way to determine the right keywords is to research the subjects your target market are searching for. Once you know the trends, figure out how your product or service fills a need within that particular trend; then choose unique words that identify those needs and flow naturally in your post.

A great post will wrap everything up in a neat little package: well-written content that speaks to your audience by solving a problem that is trending. That same post is filled with keywords that identify those trends and are unique enough to stand out from the crowd.

Staying the Course

Seeing your website rank high on searches is a great pay off. But once you reach that pinnacle, don’t stop. Many experts suggest developing a plan to update all of the content on your site and to keep it current once it’s refreshed. That allows you to link new posts to older posts and keep your site useful to visitors.

After all, no one wants to read tired, outdated information. Even if you can’t afford to hire an entire department for website maintenance, you should consider setting aside some time each week to delete outdated information and add new content regularly. This will keep your site popular and alive for Google’s algorithm. If you aren’t updating your content, Google is less likely to crawl it. And if Google isn’t crawling it, it’s likely that no one is reading it.

Sources

Gabbert, E. (2012, January 17). What Is SEO Content? A Beginner's Guide to Creating Content for SEO. Retrieved June 3, 2015

Tsang, N. (2015, January 13). The Ultimate Guide To SEO Content Creation In 2015. Retrieved June 3, 2015

Van de Rakt, M. (2014, September 10). 10 tips for an awesome and SEO-friendly blog post. Retrieved June 3, 2015